Functional grooming. No compromise on performance.

Grooming Formulations Built Around How Men Actually Use Products.

IGN's men's grooming formulation capability spans face care, shaving, beard care, hair, and body — developed with the texture preferences, fragrance directions, and usage habits of male consumers at the centre of every brief. Our in-house R&D team formulates across mass, premium, and dermocosmetic men's positioning, working with lightweight emulsion systems, oil-control platforms, post-shave recovery formulations, and scalp-active systems designed for the male consumer's increasingly sophisticated grooming routine.

The men's grooming market continues to grow across all geographic regions — driven by normalisation of skincare routines among male consumers, the expansion of beard care as a mainstream category, and demand for performance-led formulations that deliver results without complex multi-step rituals.

Two shirtless men are washing their faces at bathroom sinks with various skincare products and tools on the countertop.

FORMULATION CATEGORIES

Face Care

  • Daily face washes and cleansers, exfoliating scrubs and pads

  • Lightweight moisturisers and gel creams

  • SPF face moisturisers

  • Anti-ageing and skin-smoothing serums

Shaving

  • Shaving gels, foams, and creams

  • Post-shave balms and lotions

  • Post-shave soothing and anti-irritation serums

Beard Care

  • Beard oils and conditioning treatments

  • Beard balms and styling waxes

  • Beard growth and scalp-adjacent serums

A person shaving with a razor, foam on their face, in front of a mirror, with green plants in the background.

Hair & Scalp

  • Shampoos — daily, anti-dandruff, scalp-active

  • Conditioners and leave-in treatments

  • Scalp treatments and tonics

  • Hair styling — gels, pomades, waxes, clays

  • Hair loss and density treatment systems

Body

  • Body washes and shower gels

  • Deodorants and antiperspirant formats

  • Body moisturisers and sport recovery lotions

  • Foot care and intensive hand treatments

Men's grooming formulations developed for real consumer habits — from daily essentials to performance-led treatment systems, manufactured to GMP standard.

A hand holding a round metal container with a white substance inside, possibly lotion or cream.

Develop Your Men’s Range

Whether you are a founder launching your first product or an established brand expanding into new markets, IGN provides the manufacturing infrastructure, R&D capability, and regulatory expertise to take your concept to shelf.

Tell us about your project. We will respond within two business days.